Competitive Analysis

INTRODUCTION

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Basics of competitive analysis

In this video we learn about why we should do a competitive analysis. We will also understand different type of competitors who can be categorized into direct competition, category competition and substitutes. Then we further dive into what factors we should base our research on likeĀ  Market share, Investments, Target Market, Strengths, weaknesses, Technology, Pricing, Sales and channel strategy etc.

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