Metrics
INTRODUCTION
NPS
In this video we learn about a key metric called net promoter score. It is measured by asking if users will recommend their friends to use this product on a scale of 1-10. People who mark 1-6 are called demoters, people who mark 7-8 are called neutral, 9-10 are called promoters. NPS equals Percentage of Promoters minus Percentage of Demoters. It can varry from -100 to +100. Other metrics are Daily active users, Click through Rate etc.
HEART Metrics
In this video we learn about HEART metrics.
H – Happiness (NPS)
E – Engagement (time)
A- Adoption (new users)
R – Retention (repeat users)
T – Task Success
MVP METRICS
In this video we learn about data driven approach to understand the success or failure of MVP. Here it is discussed about Feedback, User Interviews, NPS, Number of signups, active users etc.
